Judge says advertisers can't refuse homophobic party's campaign ads | The Times of Israel - bear gay ad

Category

New TP ad says gay men should want clean butts when meeting boyfriend’s parents / Queerty bear gay ad


Bear is a gay slang term. It describes a hairy, heavy-set (sometimes muscular) gay or bisexual man. A bear typically projects an image of rugged masculinity.

Rowse Honey’s new content series may have been inspired by the Three Bears fairytale, but it was the casting of a jovial trio of modern ‘gay bears’ that the brand hopes will connect with a fun, young consumer. Rowse tasked its agency BMB with a simple brief: get more people.

Meanwhile, United could learn something from Icelandair, which recently released its first LGBT-themed ad featuring a middle-aged gay male.